Gale helps coaches
make more impact.

4 mobile phones showing screens from the Gale app: Goal set with clients, Stay organized with goal cards, Work 1:1 or in small groups, Communicate via video, audio & text

Gale Goal Setting Explained

One Week at a Time

Gale goals are weekly, as repeated, short-term success leads to long-term impact.

Powered by Science

Built by experts in well-established psychological principles.

Your Clients’ Experience

Guided Goal Setting screen

Guided Goal Setting

Step by step goal setting flow in partnership with their coach

Clear Progress Tracking screen

Clear Progress Tracking

Hold button on goal card to simply track progress

Seamless Communication Screen

Seamless Communication

Messaging alongside goal tracking is strategic and convenient

Weekly Recalibration screen

Weekly Recalibration

Refinement of behaviors and targets are encouraged over time

Ongoing Motivation screen

Ongoing Motivation

Gale says hello during agreed-upon times when a nudge is needed

Maximize Your Impact

Help your clients define their values, set realistic goals, clearly track progress and stay accountable with Gale.

Contact Gale
2 phones displaying Gale app

Our Blog

Learn about the laws of human nature.

Natural vs. Contrived Reinforcers


Do the Thing You Want to Do 2nd, Not 1st.


Making a Public Commitment